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    Our Story

OUR MISSION

is to share a better story about footwear, foot issues, and health ingeneral.

You're in control.

And it starts with your foundation.

OUR VISION

We aim to make natural footwear approachable and accessible, to encourage and empower optimism to cultivate a spirit of creativity, and inspire deeper connection.

Founder letter

Hi there,

For the last 50 years, big shoe companies have been making money at the cost of our health. That's right - they've profited while our feet have suffered.

These companies tell us our feet are weak and need fancy shoes. But that's not true.

Your feet are amazing. They've carried humans for millions of years. We just forgot how to use them right.

That's why we're here. We don't want to sell you complicated shoes. We want to help you rediscover your feet's natural strength.

At Oobend, we believe in keeping things simple. We want to help you use your feet the way nature intended.

Here's what we stand for:

✔ Your feet are naturally strong

✔ You don't need complicated shoes

Walking naturally can make your feet healthier

We're here to help you rediscover how great your feet can feel. Our shoes let your feet do what they do best - just be feet!

Ready to feel the difference? Join us in bringing back natural foot health.

Let's take this journey together, one step at a time.

Your friends ,

Oobend